For Advertisers
Are you a business that would like to get the word out about what you do in the local Wynnum/Manly community?
If so, you should consider WynnumCentral as a way to do it. Why? WynnumCentral is one of the ‘go-to’ online news resources for what is happening in Wynnum, with a focus on the central shopping precinct.
Wynnum itself has a population of around 13,000 people.
WynnumCentral website
Some stats for you (Google Analytics)…
- 22,195 users (2022 calendar year)
- 27,016 sessions (2022 calendar year)
- 40,976 page views (2022 calendar year)
- 3,029 email subscribers; highly engaged@up to 43% open rate (current)
- 4.7K Facebook likes on WynnumCentral page (6.6K total Facebook likes including Brisbane Business Bayside and Republic of Wynnum pages); Instagram 1K followers
- High social media engagement (highest achieved reach on one Facebook post 57,000 in 2023)
Google Analytics demographic data indicates 25-44 largest age group (45%) and 59% female skew (2022 calendar year).
WynnumCentral is also supported by local business group Brisbane Business Bayside (see below). Membership of the business group gives members access to exposure on the WynnumCentral website, in the regular ENEWS emails (as well as email updates to Citizens of the Republic of Wynnum and Brisbane Business Bayside subscribers) and on our social media channels, including via business profiles which feature in the news section of the site.
Advertising Options
Book and pay for the following advertisements online by clicking on the ad type you’re interested in below…
- Business Directory Full Listing $99 per annum
- Business Profile in News Section $225 (per story, also included in ENEWS email)
- ENEWS Sponsor Message $275 (an email promotion exclusively promoting your business)
- Side Banner $325/month (rotating every 6 seconds: max 6 spots)
- Side Strip $135/month (1 of 3 static spots)
- Top Banner $525/month (rotating every 6 seconds: max 8 spots)
- Full Page Takeover $250/week (or $75/day)
- Property of the Week $97/listing
- Social Media Post $35/post or mention ($125 for 4) – Facebook/Instagram
(all figures quoted include GST; see notes below for more info on the different ad types)
Need more info?
Contact us at [email protected] for further information.
You are welcome to become a member of Brisbane Business Bayside (details here) if you are a local business, that is you are based in the Brisbane Business Bayside catchment area. Various levels of membership give you different levels of exposure on WynnumCentral and members have access to special rates for additional advertising and promotion (currently minimum 50% off all published advertising rates).
NOTES
Banner Advertising
There are six ad positions throughout the WynnumCentral site to choose from.
Full Page Takeover Branding
This option gives your business a full ‘wrap’ around all pages on the site.
Business Profile in News Section
People love to read stories. A business profile is a story about a local business – who they are and what they do (we have a small team of writers that does this). The current marketing terminology for this sort of approach is ‘content marketing’ and ‘native advertising’. It works for major national companies, and has driven the popularity of the WynnumCentral site, and continues to work for our members and advertisers. All business profiles always state ‘xyz is a Member of Brisbane Business Bayside’ or ‘sponsored content’ prominently in the profile.
At the same time as getting your name – and what you do – out there in an accessible way, you are also helping to support the initiatives of WynnumCentral to encourage the revitalisation of the area.
All members and supporters are acknowledged everywhere, both online and on any printed material such as flyers and posters for events we organise. To see what we have written about our members, check the ‘Meet Your Local Businesses’ section on the home page.
ENEWS Sponsor Message
This is an email sent out to our database on your behalf, marked ‘a message from one of our sponsors’.
Social Media Profiles
Promotion via our social media channels (Facebook, Twitter, Instagram).
Classified Advertising